Rapid evolution is hitting the automotive industry at an unprecedented rate, and many dealerships have begun to evolve their offering to ensure they remain agile throughout this time. But with so many opportunities for digital transformation, sometimes it can be hard to know where to begin.
Here are our top tips for future-proofing your brand.
1. Ensure you cater for omnichannel retailing.
The modern-day consumer switches between online and offline channels at least four times before making a purchase. So, it’s important your consumer journey is optimised for both online and in-store purchasing, and for multiple devices such as mobile and tablets. The future of automotive retail is omnichannel. Without this capacity, dealerships risk losing their competitive edge.
2. Optimise your website for SEO.
Does your website feature on the first page of Google results? Is it enabled for end-to-end ecommerce? In an online world, it’s no longer enough to simply have a landing page. Your web platform needs to act as a digital store, open 24/7, to provide the customer experience that the modern consumer expects.
3. Streamline your process with seamless integrations.
Integrations exist to make your life easier, your processes simpler, and your consumers happier. By embracing developments in automotive DMS technology, you will maximise efficiency and allow your salespeople to spend more time doing more of what drives your bottom line – selling cars.
4. Always have your consumers in mind.
Whether it’s delivering an optimal car ownership experience or protecting customer data with the highest standards of cybersecurity, your consumer should always be your main priority. Their relationship with your brand should be built on trust and transparency in order to foster loyalty and retention. Keyloop’s Automotive Retail Platform is built around the principle of Experience-First, prioritising your customer’s needs and expectations and using robust data to facilitate a long-lasting relationship based on delivering outstanding customer satisfaction.
5. Identify and manage risks
Risks can come in a variety of forms. But whether it’s residual value or industry disruption, it’s important that forward-thinking invest in partners who make it easier to adapt and can empower you to view these challenges as opportunities to further optimise your offering. Fusion, Keyloop’s cutting-edge Automotive Retail Platform, uses data integrated from every point in the car buying journey to help your organisation analyse, interpret, and manage risk effectively – putting you in the driving seat when it comes to planning for future success.
